The Big Latch On 2014

big latch on

What is the Big Latch On?

Groups of breastfeeding women coming together at registered locations around the world to all latch on their child at a set time. All the breastfeeding women and children are latched on for one minute at the set time and are counted by the witnesses. The numbers are added up to see if previous Big Latch On records can be beaten!

Did you know that The Big Latch On is originally from New Zealand?

It was started by Women’s Health Action in 2005 as part of World Breastfeeding Week. Each year, they have seen a growth in the numbers of breastfeeding women attending and an increase in the support for breastfeeding in public. The Big Latch On is now celebrated around the world.

Aims of the Big Latch On

  • Support for communities to identify and grow opportunities to provide ongoing breastfeeding support and promotion.
  • Raise awareness of breastfeeding support and knowledge available in communities.
  • Help communities positively support breastfeeding in public places.
  • Make breastfeeding a normal part of the day-to-day life at a local community level.
  • Increase support for women who breastfeed – women are supported by their partners, family and the breastfeeding knowledge that is embedded in their communities.

Big Latch On 2014!

This year the Big Latch On will take place over two days, on Friday the 1st and Saturday the 2nd of August. Hosts can register for either (or both!) days. You can find info here on:

  • Where events are being held.
  • How to host your own Big Latch On event.
  • How to participate through the online ‘I latched on’ breastfeeding ‘selfie’, if you can’t make an event.

Like the ‘Big Latch On NZ’ Facebook page to connect with other participants and hosts and receive updates.



Posted on June 29, 2014, in Feeding. Bookmark the permalink. Leave a comment.

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